What if you could create a map of the things your audience loves online, and then create content that matches their passions? Your brand would become as interesting as the best of the internet.

Now you can. We have unique, robust data on audience tastes online. We can show you how a whole country looks, and how your brand’s audience differs from that.

It’s a completely new way of looking at media and creative investment.

Once you’ve mapped out your audience’s tastes online, you can start to plan your next communications. The first step is to map your current work over the chart, and that of your competitors. We call that Emotional Opportunity Mapping.