The creativity behind some of TV’s biggest hits. The data to help create the next one.

We have a track record of creating hit TV shows . We have a track record in great data analysis. We’re perfectly poised to help broadcasters create the Next Big Hit.

The Internet has transformed media out of all recognition. Yet publishers are still relying on instinct to create shows when there’s a multiplicity of data that can help us understand what gets a digital-native audience excited. Great online brands are multifaceted. Our data analysis shows that they’re

  • Funny
  • Useful
  • Beautiful
  • Inspiring

Our approach not only creates products that will flourish in online, but can also be used to help sell existing products, predicting what audiences will respond to Funny, Useful, Beautiful or Inspiring trailers and other digital assets – and what kind of humour, beauty etc. will work best.

As a producer, our founding partner Torie Chilcott was the co-creator of shows like Pop Idol, 8 out of 10 Cats and The Farmer Wants a Wife. Many of her show formats went global, running on channels from BBC and Disney to CNN and Sky, picking up numerous BAFTAs and other awards along the way.  Brian Millar, our other founding partner, has worked with Discovery Networks, ITV, ITN and MTV among other broadcasters.