Emotional opportunity mapping

How do you evolve your brand’s voice? What are the biggest opportunities for ROI? What are your competitors doing better than you? These are the questions you that Emotional Opportunity Mapping is designed to answer.

We use semiotic techniques to plot your current executions on the chart, and those of your competitors. The opportunities quickly become obvious: the areas you need to improve. The places you need to compete. The new, ‘blue ocean’ genres where no competitor sits, ready for you to colonise.

It’s a simple process to go from mapping the opportunities to creating a roadmap of easy fixes, areas to explore, and medium-term opportunities for massive market disruption.

Everything we do aims to be simple, intuitive and actionable. We’ll hand over a plan on Friday that you can start working with on Monday.